Your sign creates the first impression that your customers have of your business, and it’s the only permanent advertising your business has. A well designed and manufactured sign can attract new customers and directly lead to an increase in your bottom line. Not only does it increase your visibility, but it serves as a tool for branding, name recognition, and awareness of your business. Consider how many drivers go past your location on a daily basis for work, etc. For those drivers who don’t stop by immediately, your business name, logo, and location are reinforced on a daily basis.